The Critical Role of Multi-Channel Communications in Workforce Safety

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22 January 2021

The safety of employees—whether on a construction site, in a warehouse, in an office tower, or at a storefront—depends not only on physical safety protocols but also on how quickly and clearly information can be shared during emergencies. That’s why multi-channel communications are critical to emergency notifications and safety, particularly SMS text messaging

Why Multichannel Communication Matters 

Emergencies unfold rapidly. Whether it’s a fire, road closures, active threat, severe weather, or power outage, speed is everything. Employees need clear, concise instructions—fast. Here's why a multi-channel approach is essential:

1. No Single Channel Reaches Everyone

Employees work in diverse environments—indoors and outdoors, in noisy settings, or in areas with limited connectivity. Some may have phones at hand, others might rely on radios or see a wall-mounted display. Multi-channel systems ensure redundancy so the message gets through, one way or another. 

2. Text Messaging is Immediate and Familiar

SMS alerts have an incredibly high open rateover 90% within the first 3 minutes. When seconds count, a well-timed text message can inform staff to shelter in place, evacuate, or avoid a hazardous area.

3. Tailored Communication Reduces Panic

Different situations call for different levels of urgency and detail. Alltourage’s text messaging platform allows HR teams to send employees emergency notifications as well as location-specific guidance (in different languages) through our smart tagging system. This helps reduce confusion and panic.

4. Accountability and Tracking

HR teams can log into Alltourage and check who received and acknowledged messages. This provides safety teams with real-time feedback and helps identify employees still at risk or who are unaccounted for.

When lives and well-being are on the line, having the ability to rapidly inform, instruct, and update your workforce can mean the difference in emergency health and safety protocols. Prioritizing tools like text alerts ensures that all team members, no matter where they are or what they are doing, can be reached when it matters most.

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Celina Lam
Product Manager